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Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best
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15 More Psychological Triggers to Elevate Your Design Sales
When it comes to closing design deals, it’s not just about presenting beautiful work—it’s about understanding the key psychological and emotional sales triggers that drive more design sales and motivate your clients to say “yes.” By leveraging these triggers, you can influence buying decisions more effectively and make the sales process feel seamless and natural.…
Sell Design Services Effectively Without Feeling ‘Salesy’
Selling doesn’t have to feel uncomfortable. In fact, when you think of selling as inviting someone into a solution they genuinely need, the entire experience changes. Use the sales triggers here to capture more profit in your design practice. Episode Timestamps Here are 15 psychological and emotional sales triggers to capture more profit, helping you…
Unlocking Progress and Creativity for Interior Designers
In design, perfectionism can feel like a virtue—but it’s often the enemy of progress. Many designers get caught up in endless tweaks, constantly striving for “perfect” results. The reality? Perfectionism delays projects, creates mental chaos, and stalls creativity. The 70% rule offers a better way forward: Start now, even if it’s not perfect, and refine…
10 Big Little Mistakes Sabotaging Your Design Success
As interior designers, we spend a lot of time perfecting our craft, but sometimes it’s the little things that can hold back our business growth. From the way we present ourselves online to the channels we use to communicate, small oversights can make a big difference. Below are ten mistakes sabotaging your design success you…
How to Take Control of Your Design Business and Life
When running a design business, it’s easy to fall into the trap of tolerating things that hold you back. Whether it’s a poor-performing team member, inefficient processes, or even clients that drain your energy, what you tolerate in business impacts your profits, growth, and well-being. It’s time to take a closer look at these tolerances…
How the Right Agreement Protects Your Business
When running a design business, your skills and creativity are only part of the equation. One of the most powerful tools you can have in your arsenal is a solid design agreement. More than just a contract, the right agreement sets clear expectations, protects your time and profits, and helps you avoid costly misunderstandings.It’s your…
Why Every Designer Needs the Perfect Agreement
As a designer, you pour creativity and energy into each project. But without the right agreement in place, you could find yourself underpaid, underappreciated, and dealing with unnecessary stress. In today’s post, I want to dive deep into why the perfect design agreement is not just a document—it’s a powerful tool that protects your time,…
Increase Your Design Profits with a Feasibility Package
Today we’re diving into how you can earn higher design fees by increasing your profits with a feasibility package. I recently did a launch class for BOH, and the idea of the feasibility package came up. Let me tell you—I got a boatload of questions about it, and I bet you’re wondering how it works…
Maximizing Your Design Discovery Process for Profit
As a designer, one of the most critical yet often overlooked stages in your business is the design discovery process. This isn’t just a meeting to gather basic details; it’s the gateway to a successful client relationship and, more importantly, to a profitable project. By refining your approach, you can profit from design discovery in…
7 Myths of Client Money Talks in Your Design Practice
Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing… most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it…
