Developing Your Brand
Are You an Interior Design CEO or Stuck Wearing the Business Owner Hat?
Interior Design CEO is more than just a title you adopt in your design practice or words you print on your business card, it’s a mindset and way of being. There are 3 core differences between being an interior design business owner and an interior design CEO. #1 Busy vs. Productive The interior design business…
How to Participate in a Decorator Showhouse
Since we reviewed WHY you’d want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic real time connection and readiness to be selected for a showhouse. (And in case it’s bugging you…
The Best Client Gifts to Grow Your Business
Let’s be honest, every time you think of the best client gifts, you are also thinking about what will make you memorable, irresistible, and referable. I’m just stating what you’re thinking! And there’s nothing wrong with that. In fact, it makes great business sense to invest in the best client gifts that will absolutely deliver…
Don’t Send Holiday Cards to Clients…Here’s WHY
Do you always send holiday cards to clients? Stop it. You aren’t standing out from the crowd, in fact, you are just another bit of noise at a very busy time of year for everyone. In addition, if your card isn’t written personally and addressed by hand, all it says is “I sent one of…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…
Mindset Mastery: Do You Want to Be Safe or Successful?
Have you ever been in a networking meeting and after speaking with just a handful of attendees, you felt like yelling “stop being so small,play a bigger game!” (Oops, is that just me?) It happened just the other day . . . It was frustrating because I was in a room filled with wildly well-educated…
Small Business Development: 5 Key Questions to Experience Business Naked (not what you think)
Despite technological advances, business today is still, and will always be, about person to person, and relationships. Whether you are connecting by voice to voice, face to face, or keyboard to keyboard, it’s about building trusted relationships that allow your business to deliver the goods and services your clients count on. While being authentic and…
Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn’t really necessary? Here is a quick primer on three branding and business elements you can let go of and still succeed wildly.…
Smart Solutions: Do You Have an Imaginary Business?
Is your business real or imaginary? It’s an important question. Are you making excuses or making money? I experienced two conversations this week with coaches, both of whom, currently have imaginary businesses. One has named it and claimed it and is ready to move into a real business that makes real money and give up…