Business Development
Mindset Mastery: Do You Want to Be Safe or Successful?
Have you ever been in a networking meeting and after speaking with just a handful of attendees, you felt like yelling “stop being so small,play a bigger game!” (Oops, is that just me?) It happened just the other day . . . It was frustrating because I was in a room filled with wildly well-educated…
Small Business Success: 7 Essential Steps to Finishing What You Start
Success can only happen when you finish what you start. When you look at the landscape of your business and don’t see the success you envisioned, it is because you failed to finish what you started. I know you may want to say, but Melissa, it’s because of where I live, or it’s because I…
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but I don’t know how to use youtube.” “Melissa, I’ve got a VA doing my Facebook and Twitter because…
Small Business Marketing: 5 Revenue Generating Activities To Boost Cash Flow
As a small business marketing consultant and coach, I meet a lot of business owners who seem to have more social media icons on their website than they do clients in their practice. If this sounds like you, this is a poverty producing imbalance and indicator that your time is being wasted on activities that…
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular contributor to Daily OM. There was a big hitch. Julie is clearly talented as a coach and makes a big difference for her clients but…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Small Business Goal Setting: How Big is Your Ask?
What I’ve discovered in business and in life is that you pretty much get what you ask for. What you ask for is directly tied to the goals that you have, goals that are annual, quarterly, monthly, weekly, and daily. (By the way, if you aren’t breaking it down this far, you will accomplish far…
Conversion Strategies: Know Your Prospect’s Priorities
I had ordered some handouts for recent event online through Fedex Kinkos. It isn’t my favorite way to go as it usually involves a phone call or three because my orders are rarely standard. It is, however, convenient particularly for this ace procrastinator (yes, I did just admit that.) On my way to the airport,…
