Business Success
5 Simple Steps to Build Better Client Relationships
The fastest path to growing your business and your revenue is to build better client relationships. Business is all about relationships, and particularly the business of design. As design professionals we often have unprecedented access to our clients’ private lives and idiosyncrasies (whether we want to or not!) The stronger the relationship you craft, the…
Are You an Interior Design CEO or Stuck Wearing the Business Owner Hat?
Interior Design CEO is more than just a title you adopt in your design practice or words you print on your business card, it’s a mindset and way of being. There are 3 core differences between being an interior design business owner and an interior design CEO. #1 Busy vs. Productive The interior design business…
How to be a True Interior Design Professional
In reading a lot of the conversations in online forums for designers, I’ve noticed something worrisome. It seems that many designers, new to the field in the last 2-10 years, are not stepping into being a true interior design professional. Instead they are abdicating the responsibilities that requires and acting more like hobbyists. Truthfully, you…
Interior Designer Resources: Where to Find a Quality Contractor
Whether your design practice is you as a solopreneur or you have a team, you’ll always want to know where to find a quality contractor. You may be looking for a reliable painter, a reputable plumber, a licensed electrician, or a quality cabinet company, throwing darts at Google isn’t the answer. Professional Accredited Industry Associations…
Are Your Business Cards Costing You Business?
It may seem like an odd question “are your business cards costing you business?” Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing key information (like an email address.) Your business card is that tiny, tangible piece of your brand that has a powerful and…
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
Change Your Words: The 4-Letter Word Killing Your Confidence
How you describe and refer to yourself inside your design practice says a lot about the level of your confidence. Change your words and you can up level your business, serve a higher class of clientele, and enjoy increased success. It’s simple to do, and not easy or everyone would do it. As I was…
6 Ways to Calculate Interior Design Fees with Transparency
Setting and calculating interior design fees today is quite possibly the most challenging part of growing your interior design practice. You want to be fair to clients and transparent, at the same time you want to make a good living and have a profitable business that you love. The two aren’t mutually exclusive. In fact,…
