One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put … [Read more...] about Sneaky Inside Trick to Explode Your Sales When You Hate Selling
Business Success
5 Ways to Stop Failing in Business Everyday: Success Habits for Small Biz Success
I know, it's an ugly thought, failure. But you may be right in the middle of it on a daily basis and not even realize it. Oh sure, you are probably noticing a drop in your sales, or perhaps you've … [Read more...] about 5 Ways to Stop Failing in Business Everyday: Success Habits for Small Biz Success
How to Get the Most Out of Telesummit Learning and Stay Out of Overwhelm
Telesummits are a great way to learn but there are a few catches. The bigger the event, the more speakers we are offered, the more challenging actual learning becomes. We've all been there. You are so … [Read more...] about How to Get the Most Out of Telesummit Learning and Stay Out of Overwhelm
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It's the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs … [Read more...] about How to Get Great Testimonials: The Proven Formula for Success
What You and Einstein Have in Common that Will Set You Apart
All of us have obstacles to overcome. Some are smaller than others, but each of us has them. Every morning I am reminded of these obstacles by a dear friend who is fighting esophageal cancer. His … [Read more...] about What You and Einstein Have in Common that Will Set You Apart
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
The Surefire Formula for Failure . . . Is This You?
Do you remember the classic crooner Frank Sinatra? I ask only because in today's high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many … [Read more...] about The Surefire Formula for Failure . . . Is This You?
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face … [Read more...] about 3 Must Haves for a Happy Customer Experience in Every Business
Touch My Senses, Get Your Sale: Retail Strategies for Success
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not … [Read more...] about Touch My Senses, Get Your Sale: Retail Strategies for Success