Business Success
How to Get the Most Out of Telesummit Learning and Stay Out of Overwhelm
Telesummits are a great way to learn but there are a few catches. The bigger the event, the more speakers we are offered, the more challenging actual learning becomes. We’ve all been there. You are so excited to listen in to the gold nuggets your favorite gurus are dishing, then you suddenly find yourself locked…
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It’s the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs that marketing machine is testimonials. You can call it referrals or even goodwill, the reality is it is clients talking about how great…
What You and Einstein Have in Common that Will Set You Apart
All of us have obstacles to overcome. Some are smaller than others, but each of us has them. Every morning I am reminded of these obstacles by a dear friend who is fighting esophageal cancer. His caringbridge posts are often the first thing I read. Despite his obstacles, he is remarkably upbeat and a beacon…
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you’ve got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me.…
The Surefire Formula for Failure . . . Is This You?
Do you remember the classic crooner Frank Sinatra? I ask only because in today’s high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many hits, a song title “I Did It My Way.” And I realized the other day that has been…
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face facts, it isn’t enough to sell your product or services, you have to ensure that your sale is satisfying and leaves your…
Touch My Senses, Get Your Sale: Retail Strategies for Success
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read…
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of…
5 Steps to Boost Your Business and Referrals
Melissa Galt, Prosper by Design, discusses how an incentive or a marketing gold nugget can work with your business model. Take a look at the five ideas to boost your business and referrals and see how many of them you can fit into your business quickly and easily.