Getting More Business
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5×11 paper. It asked me simply to write down my name and email address so Sunshine Car Wash could email me discount coupons for free in March. This was a no-brainer decision.…
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It’s the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs that marketing machine is testimonials. You can call it referrals or even goodwill, the reality is it is clients talking about how great…
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you’ve got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me.…
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?…
Stop Stroking Your Ego, Start Growing Your Bottom Line
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service,…
Marketing Strategies: How to Win in Business (and Life) Without Really Trying
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is all called word-of-mouth. What you might not realize is that this is exactly what social marketing is…
Touch My Senses, Get Your Sale: Retail Strategies for Success
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read…
Marketing Strategies: Where Everybody Knows Your Name
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update,…
Is Getting a Job the Answer When Your Business Isn’t Thriving?
If you are a solopreneur, business owner, or home based CEO, you work for yourself. Oh, I know you actually work for your clients but my point is you aren’t working for some large corporation, punching a time clock. In fact, you probably work longer hours than you ever did if you worked in corporate…