Lead Generation
Lead Generation: 5 Hurdles to Getting Hired by Your Ideal Client
Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)…
10 Top Tips to Boost Your Visibility on LinkedIn
With over 300 million registered users, and 33% of the professional workforce on LinkedIn, it is the network of choice for B2B success. The average age of a LinkedIn user is over 35, and there are more graduate degrees and six figure earners on LinkedIn than any other network. It is the place where business…
Small Biz Branding: 3 Email Signature File Tips to Get More Business
Recently I sent my online tribe an email asking them to let me know if they wanted to attend an event in Boston that I was speaking at. I made a critical mistake. Mistakenly I thought that replies would include the reason WHY they wanted to attend, WHAT their business is, and WHO they serve.…
Small Business Marketing: 5 Revenue Generating Activities To Boost Cash Flow
As a small business marketing consultant and coach, I meet a lot of business owners who seem to have more social media icons on their website than they do clients in their practice. If this sounds like you, this is a poverty producing imbalance and indicator that your time is being wasted on activities that…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get in touch, I’ll help set this up with you in your business, www.talkwithmelissa.com) I’ve been attending a gym at the business club I belong to,…
10 Winning Ways to Boost Credibility and Attract More Clients
Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience…
Smart Solutions: 5 Steps to Taking Your Business from Imaginary to REAL!
In my recent post, Do You Have an Imaginary Business? I shared with you the number one question you needed to answer before you could move tangibly into making your business real. You need to determine your WHY! Now, that you’ve got your WHY . . .(and if you still don’t, keep working it, it’s…
Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails
I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…
