Marketing Strategies
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
Social Media Savvy: Are You Internet Famous But Can’t Make Ends Meet?
In today’s age, visibility isn’t difficult to achieve, the question is “does it mean anything?” Be very careful about judging a person by their social media presence, it can be deceiving. I’ve talked with hundreds of business owners online who, by appearances, are successful, productive, in demand and profitable. The reality is that they are…
Social Media Savvy: How to Lose Friends and Alienate People
Having just purged my Facebook profile of over 2500 “friends,” and deactivated my Twitter profile at 50K followers and 2K lists, I’ve learned a lot about the definition of a friend. According to Webster’s (yes, I am old fashioned and use a real dictionary, get over it!), a friend is the following: One attached to…
Facebook Profile Changes: 5 Reasons You Want to Do It!
I admit it, I’m not as huge a fan of Facebook as many of my colleagues and goodness knows many around the globe. They are in continual change, never really out of beta testing, they just don’t call it that. The latest was kind of an “oh not this again moment,” for me when it…
Lead Generation Tips: Are You Turning Hot Prospects Cold?
Wow, this came on this week as I was requesting proposals for a future event. I was amazed at the lack of professionalism and time that potential vendors wasted. These deserve to be red-flagged just in case you have gotten too busy to pay close attention and might be losing valuable future clients the same…
Social Media Tips: I’m Not Into Those Things . . . Are You?
“I’m not into those things,” was the response I got from a business owner, regarding Twitter and Facebook, who had sent out a request for guest bloggers, on LinkedIN’s questions, regarding his brand new blog. This is someone who has no traffic to his blog and is asking fellow business owners and professionals at random…
How to Grow Your Credibility and Your Bank Account by Phone
You are an expert in your industry; you regularly share gold nuggets and priceless tips about your business, your services, your products, your topic with your clients and customers. Now, imagine that instead of doing this one on one, there was an easy way for you to share the very same information and expertise with…
Ditch the Double Speak & Talk Transparency for Real Results
What “Strategy Session” Really Means . . . Have you been bothered, like I have, by all the games that are played both online and offline to trap you as it were into someone’s system or program? I say “trap you” because when you want to be there of your own free will you will…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…