Marketing Strategies
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
5 Hot Places to Find and Capture Your Ideal Clients Online
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow…
How to make a big difference with the little things
The brand, flavor, color and choices (if they have any) of tea is as significant (and essential) as the bread selections and just as often overlooked. When you don’t have the basics well done in your business it doesn’t lead your client or customer to expect the best. Put these in place and it really…
Weird Trick to Save Tons of Time and Keep Your Clients Hot & Buying
One of the real advantages to the internet is the ability to repurpose your content simply and easily from platform to platform and format to format. What that means is that you can write a blog post and repurpose it into an article or an ezine quickly and easily. Or you can write an ezine…
How to Start at the Top
We all know analysis paralysis and the dangers of over thinking something, most often this comes from knowing too much, not too little. What if you truly didn’t know what you didn’t know? How different would your life and your business be if you didn’t stop because failure might happen, rejection might occur, it might…
TOP 10 REASONS WHY YOU NEED A BLOG: Shortcuts to Profit with Ideal Clients
From everything I’ve seen, the biggest hurdles to starting a blog for small business owners and solopreneurs is the fear of writing and the perceived technical aspects. Well, take it from this avowed NON-tech, there is no technical skill required. And you don’t have to be a writer, in fact you don’t have to write…
Don’t be Fooled by False Familiarity
How Well Do You Really Know Me? I have found that the internet and all of our virtual communication has spawned a dangerous falsehood. All too often we are led to believe that we know someone far better than we actually do. This has become grossly apparent to me in dating. I am finding more…
How to Fail in Business Without Even Trying
Are YOU Sending Your Customers to the Competition? Have you ever called a business at an off hour wanting to check their hours of operation or get their address or even to leave a message for your sales person only to have it ring and ring and ring? Yes, in the information age, in the…