Networking
3 Ways You’re Hiding in Your Business
When I spoke with Andrea and Jonathan, they said they’d launched their design practice almost 8 months ago. They were struggling to meet clients and getting frustrated. I took a look at their marketing and saw only time online on Instagram. I asked Jonathan about it and he said that they spent a lot of…
What to Do When Your Social Media Isn’t Working…
Social media is not your salvation, in fact when social media isn’t working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you’ve always done even when it isn’t working? That’s the very definition of insanity according to Einstein. Now, I’m not saying stop…
How to Craft Your Pitch Perfect Elevator Pitch in Just 30 Seconds
If you are like a lot of business owners, you struggle with creating a truly engaging and effective elevator pitch. As you move around the room at a lunch or networking event, do you find yourself tuning out because everyone sounds the same no matter what their business is? Check out the formula I describe…
Small Business Marketing: 5 Revenue Generating Activities To Boost Cash Flow
Best Interior Design Business Coach As a small business marketing consultant and coach, I meet a lot of business owners who seem to have more social media icons on their website than they do clients in their practice. If this sounds like you, this is a poverty producing imbalance and indicator that your time is…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Networking Tips: 3 Wickedly Simple Ways to Red Carpet Ready Your Conversations
One of the toughest things about networking is knowing what to say. And I don’t mean the usual “blah, blah, blah” about your business. I mean being both interested and interesting so that you’ll be remembered beyond your tagline. (You do have a tagline, don’t you?)Â This is about being a good conversationalist. It means…
Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve…
5 Really Great Reasons NOT to Join Another Group: Networking Success Tips
Did you drink the Koolaid? Are you convinced that just by having a group logo or name attached to your online profile on Linkedin or Facebook that you are somehow more desirable. Do you believe this will boost your visibility and credibility? GET OVER IT. The reality is that the only way group membership makes…
5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you’ll see what I mean. Does it really make sense to you to heed Facebook’s friend suggestions? (Facebook is not that smart!) Are you truly comfortable connecting…