Archive for November 2009
Social Media Policies: Know the Rules to WIN at Social Media
With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in interpretation. But, they are rules and when broken can result in stiff penalties and heavy fines, the first…
Read MoreNetworking Knowhow: Be Interested, Not Interesting
Like many professionals, I don’t love networking. After all, too often, it is one letter away from not working! But I have learned how to make it easy and effective over the years. First, what networking isn’t about: Collecting business cards, only to put these in some box in your office never to be looked…
Read MoreMarketing Strategies: Make It Wonder Filled to Make YOU Bread!
This was part of the stunning genius that is Creativepreneur Mike Farrell at the recent High Point Market. He invited local high school students to create global landmarks in Wonder bread. Yes, you read that right! All of the pieces featured here are made of that wholesome goodness achieved by creating a pattern in foil…
Read MoreSocial Networking: How to Invite Connections and Friends on LinkedIN and FB
I have to confess this is my all time pet peeve! I am so tired of getting impersonal invites to friend connect on Facebook or the generic invite on LinkedIN “I’d like to add you to my professional network on LinkedIn.” I’ll tackle LinkedIn in next week’s article, this is about Facebook. Remember this isn’t…
Read MoreMarketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
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