Archive for June 2010
Don’t be Fooled by False Familiarity
How Well Do You Really Know Me? I have found that the internet and all of our virtual communication has spawned a dangerous falsehood. All too often we are led to believe that we know someone far better than we actually do. This has become grossly apparent to me in dating. I am finding more…
Read MoreHow to Fail in Business Without Even Trying
Are YOU Sending Your Customers to the Competition? Have you ever called a business at an off hour wanting to check their hours of operation or get their address or even to leave a message for your sales person only to have it ring and ring and ring? Yes, in the information age, in the…
Read More3 Simple Secrets to Establishing Credibility with Your Market FAST
One of the most challenging things that service based professionals and creativepreneurs face is establishing a solid credibility when just starting out or even starting over. Whether you have been in business for several years but you are reinventing how you do things and launching new models, or you are just getting started, credibility is…
Read More5 Proven Ways to Make Your Message and Your Marketing Viral
I had a client recently demand that I produce a viral message spontaneously, no branding, they were a complete unknown. I patiently explained that it isn’t generally that simple (there are always exceptions). Viral is kind of like that overnight sensation that actually took 5-20 years to create. You have a much higher chance of…
Read MoreCreate Your Own Language for Powerful Results
Have you noticed the number of “branded” systems, formulas, and blueprints in the marketplace? From Kevin Nation’s Big Ticket Blueprint to Adam Urbanski’s Attract Clients Like Crazy Marketing System, from Lisa Cherney’s Stand Out and Be Juicy to Ali Brown and her Shine Events and more, there is a name and a language for every…
Read More5 Fast and Sneaky Ways to Beat Procrastination
I have a confession to make. I am a master procrastinator. There I said it. Now I’m betting that you may be challenged by it too, so I’m going to share some of my tried and true best strategies for beating the demon of procrastination. The image below is a classic case in point. #1 Reward…
Read MoreWhat Does SOCIAL Mean?
There seems to be a lot of confusion swirling around this on the SOCIAL networks these days. Few remember what the definition of SOCIAL is so allow me to help you. According to Webster’s (still my favorite . . . ) “of or relating to human society, the interaction of the individual and the group;…
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