Archive for October 2011
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of…
Read MoreWhat is the Difference Between Social and Personal?
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when they say “I don’t care what anyone else ate for breakfast and am not going to share what I had!”…
Read More5 Steps to Boost Your Business and Referrals
Melissa Galt, Prosper by Design, discusses how an incentive or a marketing gold nugget can work with your business model. Take a look at the five ideas to boost your business and referrals and see how many of them you can fit into your business quickly and easily.
Read MoreThe Handicap of Hiring Others to Do Your Social Media
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people…
Read More5 Steps to Creating Winning Joint Venture Partnerships
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. The choice is yours. Prosper by Design, Melissa Galt teaches how to harness relationship building techniques and practices to catapult you to the top.
Read MoreYour Land of Oz is a Step Beyond Your Story . . .
I recently attended the musical Wicked. It is the story of how the witches became witches in the land of Oz, kind of a prequel to that classic The Wizard of Oz. Beyond extraordinary costumes, unparalleled vocal talent, and memorable music, there are great lessons to be learned. One of the most important is about…
Read More5 Steps to Creating Your Own Tribe
Building a business community, fostering your own tribe is about stepping out of the small self you are and moving into the bigger self you can be when going farther together. Here are five essential building blocks to creating your own tribe.
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