Did you know that the three simplest tools to keep your prospects HOT and ready to buy are low cost and not cost beyond a bit of your time? It’s true and the best part about it is that when you layer all three in a Simple Strategic Plan you can leverage your content multiple times with the art of repurposing. Your blog is your master repository of your articles, your ezine tips and tidbits, industry trends, new product, reviews and more. The blog is available 24/7/365 for anyone who is looking online, finds a link on your website, or is driven there by a link on a network with value content.
Your ezine is an electronic newsletter and a regular way for you to touch prospects and clients. In it you’ll share news and events, rave reviews, recommended resources and product, and a brief bio about you. It can start monthly, move to biweekly, and eventually you may decide to make it weekly. It contains valuable content and is welcomed by the invitation of each reader. (This means using a double opt-in instead of a single opt-in service to ensure you are never caught spamming.)
Your articles are meatier chunks of information. They require a minimum of 250 words to be considered for submission to the article sites such as www.ezinearticles.com, www.ideamarketers.com, www.articlemarketers.com. Creating articles first then using pieces of these articles as posts and in your ezine will truly maximize your exposure, your expertise, and your value content. With each article, of course, comes a resource box where you share how the reader can get more of your content, product, or service including a couple of relevant links.
Articles feed your ezine and your blog which in turn will feed your social networks! It is a simple, effective, time sensitive formula for social media success. You create content once in an article, and reformat and repurpose it multiple times to your ezine and your blog. Yes, there are over 20 other ways to repurpose this content further, food for another article!
Your comments are always welcome and requested!
