Since we reviewed WHY you'd want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic … [Read more...] about How to Participate in a Decorator Showhouse
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn't why you do it. In fact, it's actually a boatload of work, expense, time, and then there is the reward. Having done … [Read more...] about Why Participate in a Designer Showhouse?
Time Management for Interior Designers: Get More Done
Time management for interior designers can be distilled to a single simple 3-step practice that keeps you on track every day and having a wildly productive week, every week. It isn't complicated, it … [Read more...] about Time Management for Interior Designers: Get More Done
6 Ways to Calculate Interior Design Fees with Transparency
Setting and calculating interior design fees today is quite possibly the most challenging part of growing your interior design practice. You want to be fair to clients and transparent, at the same … [Read more...] about 6 Ways to Calculate Interior Design Fees with Transparency
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and … [Read more...] about 6 Secrets to Direct Mail for Interior Design
How to Grow Your Instagram Following
While I've always said it's not about how many followers you have, it's about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a … [Read more...] about How to Grow Your Instagram Following
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good … [Read more...] about Interior Design Discovery Call that Wins Clients
Interior Designer Coaching: Making Your Passion Profitable
When I met Justin a few years ago, he was selling supplemental insurance to the education industry (AFLAC for teachers, only he wasn't with AFLAC.) We had a fascinating conversation around his passion … [Read more...] about Interior Designer Coaching: Making Your Passion Profitable
Interior Design Fail: When You Screw Up Do It With Grace
On a recent project where we're installing hardwood floors, my clients offered to have their handyman/contractor, Tommy, receive the hardwood. We had it delivered 4 days early to acclimate before … [Read more...] about Interior Design Fail: When You Screw Up Do It With Grace