Posts by Melissa Galt
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face facts, it isn’t enough to sell your product or services, you have to ensure that your sale is satisfying and leaves your…
Read MoreThe Irrelevance of Social Media: Chasing Nothing
A couple of week’s ago I got a long awaited invitation to pinterest. (Oh and if you’ve no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long awaited because when I first discovered the site through creative colleagues, it informed me I needed an…
Read MoreTouch My Senses, Get Your Sale: Retail Strategies for Success
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read…
Read MoreMarketing Strategies: Where Everybody Knows Your Name
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update,…
Read More5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of…
Read More5 Steps to Boost Your Business and Referrals
Melissa Galt, Prosper by Design, discusses how an incentive or a marketing gold nugget can work with your business model. Take a look at the five ideas to boost your business and referrals and see how many of them you can fit into your business quickly and easily.
Read MoreThe Handicap of Hiring Others to Do Your Social Media
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people…
Read More5 Steps to Creating Winning Joint Venture Partnerships
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. The choice is yours. Prosper by Design, Melissa Galt teaches how to harness relationship building techniques and practices to catapult you to the top.
Read More5 Steps to Creating Your Own Tribe
Building a business community, fostering your own tribe is about stepping out of the small self you are and moving into the bigger self you can be when going farther together. Here are five essential building blocks to creating your own tribe.
Read More