Recently, I had lunch with a dear friend of mine. It was a gorgeous sunny day, though still brisk with Spring on the way, but not yet here. We decided to stroll the neighborhood boutiques following a … [Read more...] about How to Avoid Failure Every Time . . .
Success Habits
How to Get the Most Out of Telesummit Learning and Stay Out of Overwhelm
Telesummits are a great way to learn but there are a few catches. The bigger the event, the more speakers we are offered, the more challenging actual learning becomes. We've all been there. You are so … [Read more...] about How to Get the Most Out of Telesummit Learning and Stay Out of Overwhelm
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5x11 paper. It asked me simply to write down my name and email address so Sunshine Car … [Read more...] about Clipboard Marketing: How to Get More Customers the Easy Way
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It's the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs … [Read more...] about How to Get Great Testimonials: The Proven Formula for Success
What You and Einstein Have in Common that Will Set You Apart
All of us have obstacles to overcome. Some are smaller than others, but each of us has them. Every morning I am reminded of these obstacles by a dear friend who is fighting esophageal cancer. His … [Read more...] about What You and Einstein Have in Common that Will Set You Apart
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
The Surefire Formula for Failure . . . Is This You?
Do you remember the classic crooner Frank Sinatra? I ask only because in today's high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many … [Read more...] about The Surefire Formula for Failure . . . Is This You?
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face … [Read more...] about 3 Must Haves for a Happy Customer Experience in Every Business
