Marketing & Sales
How to Turn Off the Wall into Off the Charts Success
I bet you didn’t even know you could eat Spanish moss. Well I’m here to tell you can. I found out a few years ago when I went on a tour of the everglades and asked the guide what you could survive on if you got stranded. He said Spanish moss is entirely edible and…
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
Social Media Savvy: Are You Internet Famous But Can’t Make Ends Meet?
In today’s age, visibility isn’t difficult to achieve, the question is “does it mean anything?” Be very careful about judging a person by their social media presence, it can be deceiving. I’ve talked with hundreds of business owners online who, by appearances, are successful, productive, in demand and profitable. The reality is that they are…
Social Media Savvy: How to Lose Friends and Alienate People
Having just purged my Facebook profile of over 2500 “friends,” and deactivated my Twitter profile at 50K followers and 2K lists, I’ve learned a lot about the definition of a friend. According to Webster’s (yes, I am old fashioned and use a real dictionary, get over it!), a friend is the following: One attached to…
Facebook Profile Changes: 5 Reasons You Want to Do It!
I admit it, I’m not as huge a fan of Facebook as many of my colleagues and goodness knows many around the globe. They are in continual change, never really out of beta testing, they just don’t call it that. The latest was kind of an “oh not this again moment,” for me when it…
How to Stay Up When the World Wants to Get You Down
Okay, true confessions, I am not always up and positive, I don’t always imagine the best will happen, sometimes I can be laid low by frustrations in business and life. Generally I have conquered the long term depression I was diagnosed with some ten years ago, but it always lurks in the shadows ready to…
Lead Generation Tips: Are You Turning Hot Prospects Cold?
Wow, this came on this week as I was requesting proposals for a future event. I was amazed at the lack of professionalism and time that potential vendors wasted. These deserve to be red-flagged just in case you have gotten too busy to pay close attention and might be losing valuable future clients the same…
How to do Video Easily and Profitably
Okay, I’ll admit it, I really wrestle with video. Until recently I didn’t have a good resource for editing so it might take me an hour to get three good enough minutes to put up. Not a great time investment. But, with what experts Lou Bortone and Rob Schultz are going to be teaching in…
Social Media Tips: I’m Not Into Those Things . . . Are You?
“I’m not into those things,” was the response I got from a business owner, regarding Twitter and Facebook, who had sent out a request for guest bloggers, on LinkedIN’s questions, regarding his brand new blog. This is someone who has no traffic to his blog and is asking fellow business owners and professionals at random…