Marketing & Sales
Facebook Profile Changes: 5 Reasons You Want to Do It!
I admit it, I’m not as huge a fan of Facebook as many of my colleagues and goodness knows many around the globe. They are in continual change, never really out of beta testing, they just don’t call it that. The latest was kind of an “oh not this again moment,” for me when it…
How to Stay Up When the World Wants to Get You Down
Okay, true confessions, I am not always up and positive, I don’t always imagine the best will happen, sometimes I can be laid low by frustrations in business and life. Generally I have conquered the long term depression I was diagnosed with some ten years ago, but it always lurks in the shadows ready to…
Lead Generation Tips: Are You Turning Hot Prospects Cold?
Wow, this came on this week as I was requesting proposals for a future event. I was amazed at the lack of professionalism and time that potential vendors wasted. These deserve to be red-flagged just in case you have gotten too busy to pay close attention and might be losing valuable future clients the same…
How to Grow Your Credibility and Your Bank Account by Phone
You are an expert in your industry; you regularly share gold nuggets and priceless tips about your business, your services, your products, your topic with your clients and customers. Now, imagine that instead of doing this one on one, there was an easy way for you to share the very same information and expertise with…
Ditch the Double Speak & Talk Transparency for Real Results
What “Strategy Session” Really Means . . . Have you been bothered, like I have, by all the games that are played both online and offline to trap you as it were into someone’s system or program? I say “trap you” because when you want to be there of your own free will you will…
Sales Training: Did You Diss Your Ideal Client?
I speak a lot about identifying your ideal target market; how to create that perfect profile that will enable you to attract and capture clients and customers you will love and who love you back. You know, these are the kind of clients and customers that you jump out of bed in the morning for,…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
List Building Secrets: 3 Easy Ways to Lose Your List Fast!
List building is big business; it is the goldmine and key to business success both online and offline. A profitable business needs a hot and buying list that grows and stays hot and buying. The care and feeding of your list is often a bit of a mysterious art. There are as many models for…
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
