Marketing & Sales
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers or tapping over 20K new potential subscribers. The choice is yours. You can wait until you are big by yourself or you can…
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn’t matter if it was my first time meeting a client or my fifteenth time, I sent a follow up thank you within 48 hours. My…
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where and when to meet. We’d been talking for over a week and I realized…
Why You Must Stop Marketing (and What to do Instead)
I’ve been in business over fifteen years and I’ve studied it for even longer. What I’ve noticed is that when I’m in flow, confident, comfortable, and excited about who I am, what I offer, my talents and my gifts, I don’t have to market. I simply connect to a prospect, determine their need, and engage…
#1 Secret to Building Relationships for Results with Everyone
There are lots of parallels between dating and business networking. In fact if you treated your prospects like you would a new romance with full on courtship, you’d probably get a lot farther and a lot faster. Whether you are a woman in business or a man in business doesn’t matter, what matters is that…
Obstacles to Success: 5 Ways You May Be Strangling Your Success
With any new business venture there are going to be obstacles to success to overcome. There are ways you can start out ahead and avoid strangling your success. I had a really intriguing conversation with a person new to business a few months ago. She wanted me to walk her through crafting a business proposal.…
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
Social Media Savvy: Are You Internet Famous But Can’t Make Ends Meet?
In today’s age, visibility isn’t difficult to achieve, the question is “does it mean anything?” Be very careful about judging a person by their social media presence, it can be deceiving. I’ve talked with hundreds of business owners online who, by appearances, are successful, productive, in demand and profitable. The reality is that they are…
Social Media Savvy: How to Lose Friends and Alienate People
Having just purged my Facebook profile of over 2500 “friends,” and deactivated my Twitter profile at 50K followers and 2K lists, I’ve learned a lot about the definition of a friend. According to Webster’s (yes, I am old fashioned and use a real dictionary, get over it!), a friend is the following: One attached to…
