Marketing & Sales
How to Be a Successful Interior Designer
Do you know what it takes to be a successful interior designer? Being a successful interior designer requires you to maximize your revenues from every project. But how does someone do this? The most effective way to maximize your revenues is to deliver more of what your clients want in less time. Because time is…
Interior Design Referrals: How to Grow Your Business
Interior design referrals are the lifeblood of your interior design business. While they will happen organically, you can do a lot to ensure they happen on a regular, predictable basis. But I do have a cautionary tale about how NOT to lose interior design referrals… Growing Your Interior Design Business With Referrals: What Not to…
High Point Market Highlights & How To’s
Just got back in Tuesday from High Point Market, the world’s largest furniture and home decor market. If you haven’t been, make it a priority. And start your planning NOW. If you have and are planning to return in April, put it together now. The sooner you book a hotel or Airbnb, the likelier you…
5 Simple Steps to Build Better Client Relationships
The fastest path to growing your business and your revenue is to build better client relationships. Business is all about relationships, and particularly the business of design. As design professionals we often have unprecedented access to our clients’ private lives and idiosyncrasies (whether we want to or not!) The stronger the relationship you craft, the…
7 Savvy Reasons to Attend High Point Market (and Other Top Design Markets)
High Point Market is the largest home furnishings market in the world, but that’s not the reason you want to go. In fact, what I’m telling you here applies to every design market whether it’s High Point Market, Dallas Market, Vegas Market, the annual Architectural Digest Show in NYC, the ICFF Show, or the European…
Interior Designer Resources: Where to Find a Quality Contractor
Whether your design practice is you as a solopreneur or you have a team, you’ll always want to know where to find a quality contractor. You may be looking for a reliable painter, a reputable plumber, a licensed electrician, or a quality cabinet company, throwing darts at Google isn’t the answer. Professional Accredited Industry Associations…
Interior Design Marketing: Instead of Doing Everything, Do This
Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or…
3 Ways You’re Hiding in Your Business
When I spoke with Andrea and Jonathan, they said they’d launched their design practice almost 8 months ago. They were struggling to meet clients and getting frustrated. I took a look at their marketing and saw only time online on Instagram. I asked Jonathan about it and he said that they spent a lot of…
What to Do When Your Social Media Isn’t Working…
Social media is not your salvation, in fact when social media isn’t working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you’ve always done even when it isn’t working? That’s the very definition of insanity according to Einstein. Now, I’m not saying stop…