Marketing & Sales
5 Simple Steps to Build Better Client Relationships
The fastest path to growing your business and your revenue is to build better client relationships. Business is all about relationships, and particularly the business of design. As design professionals we often have unprecedented access to our clients’ private lives and idiosyncrasies (whether we want to or not!) The stronger the relationship you craft, the…
7 Savvy Reasons to Attend High Point Market (and Other Top Design Markets)
High Point Market is the largest home furnishings market in the world, but that’s not the reason you want to go. In fact, what I’m telling you here applies to every design market whether it’s High Point Market, Dallas Market, Vegas Market, the annual Architectural Digest Show in NYC, the ICFF Show, or the European…
Interior Designer Resources: Where to Find a Quality Contractor
Whether your design practice is you as a solopreneur or you have a team, you’ll always want to know where to find a quality contractor. You may be looking for a reliable painter, a reputable plumber, a licensed electrician, or a quality cabinet company, throwing darts at Google isn’t the answer. Professional Accredited Industry Associations…
Interior Design Marketing: Instead of Doing Everything, Do This
Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or…
3 Ways You’re Hiding in Your Business
When I spoke with Andrea and Jonathan, they said they’d launched their design practice almost 8 months ago. They were struggling to meet clients and getting frustrated. I took a look at their marketing and saw only time online on Instagram. I asked Jonathan about it and he said that they spent a lot of…
What to Do When Your Social Media Isn’t Working…
Social media is not your salvation, in fact when social media isn’t working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you’ve always done even when it isn’t working? That’s the very definition of insanity according to Einstein. Now, I’m not saying stop…
Are Your Business Cards Costing You Business?
It may seem like an odd question “are your business cards costing you business?” Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing key information (like an email address.) Your business card is that tiny, tangible piece of your brand that has a powerful and…
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
