Marketing & Sales
Connect to Clients: 7 Keys for Designers During COVID19
How you connect to clients is more important than ever before. It’s not enough to send a well intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is doing that. This crisis requires a lot more if you want to keep your current clients, nurture past clients as a source of repeat…
7 Instagram Tips for Interior Designers
Instagram is a powerful and free (unless you decide to advertise) tool to grow your interior design practice. Whether you want more clients, to connect with editors of design publications you’d like to be featured in, to find new vendors, to become an influencer, or to collaborate with colleagues, it’s all possible and here are…
Luxury Interior Design Today, What You Need to Know.
The Definition of Luxury The definition of luxury interior design has changed significantly over the last decade. While there is a growing demand for luxury design, the recession of 2008-2010 disrupted the days of excess and flashy and moved affluent consumers from conspicuous consumption to discreet investment and even conspicuous frugality. Today’s luxury interior design…
What to Do When an Interior Design Client Tries to Take Control
Are you a control nut like me? Do you ever have a vision for a client’s home, one that fits them to perfection, and you know that the only way it can happen is if you are in charge of every single detail. I hear you! Unfortunately, it’s not as easy as it sounds. A…
How to Be a Successful Interior Designer
Do you know what it takes to be a successful interior designer? Being a successful interior designer requires you to maximize your revenues from every project. But how does someone do this? The most effective way to maximize your revenues is to deliver more of what your clients want in less time. Because time is…
Interior Design Referrals: How to Grow Your Business
Interior design referrals are the lifeblood of your interior design business.  While they will happen organically, you can do a lot to ensure they happen on a regular, predictable basis. But I do have a cautionary tale about how NOT to lose interior design referrals… Growing Your Interior Design Business With Referrals: What Not to Do…
High Point Market Highlights & How To’s
Just got back in Tuesday from High Point Market, the world’s largest furniture and home decor market. If you haven’t been, make it a priority. And start your planning NOW. If you have and are planning to return in April, put it together now. The sooner you book a hotel or Airbnb, the likelier you…
5 Simple Steps to Build Better Client Relationships
The fastest path to growing your business and your revenue is to build better client relationships. Business is all about relationships, and particularly the business of design. As design professionals we often have unprecedented access to our clients’ private lives and idiosyncrasies (whether we want to or not!) The stronger the relationship you craft, the…
7 Savvy Reasons to Attend High Point Market (and Other Top Design Markets)
High Point Market is the largest home furnishings market in the world, but that’s not the reason you want to go. In fact, what I’m telling you here applies to every design market whether it’s High Point Market, Dallas Market, Vegas Market, the annual Architectural Digest Show in NYC, the ICFF Show, or the European…
