Marketing & Sales
Irresistible Customer Service: They Do It With Two Hands, Do You?
I’ve got a confession. I’ve developed a very bad habit lately. It’s called Pinkberry, do you know it? I was originally a fan of Yogli Mogli (if I didn’t explain these are frozen yogurt outlets, you’d think I had some strange disease, lol.) The trouble is that I’ve become allergic to a lot of food,…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Episode #2 How to Grow Your Confidence to Grow Your Business
This week’s challenge was brought to me by an experienced and talented event planner and, what I like to call, an outrageous brand impact coach. After all events are great ways to connect live with your clients and customers and have an outrageous brand impact! The Symptom: Tracy has worked for event planning companies and…
Grow Your Business by Having Fun: Lessons from an Athlete
A friend sent me the awesome video here last week. She called it mind blowing! Actually it is business growing. . . Jason Brown, the extraordinary skater featured in this video, excels not just technically but because he is absolutely captivating to watch and he engages his audience entirely. Let’s take a look specifically at…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Conversion Strategies: Know Your Prospect’s Priorities
I had ordered some handouts for recent event online through Fedex Kinkos. It isn’t my favorite way to go as it usually involves a phone call or three because my orders are rarely standard. It is, however, convenient particularly for this ace procrastinator (yes, I did just admit that.) On my way to the airport,…
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get in touch, I’ll help set this up with you in your business, www.talkwithmelissa.com) I’ve been attending a gym at the business club I belong to,…
Profitable Content Marketing – 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)
Crafting profitable content titles will bring you more prospects and profits. And you do want more prospects and profits, right? The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I’ll show you 3 of the many mistakes and what to do…
Small Business Development: 5 Key Questions to Experience Business Naked (not what you think)
Despite technological advances, business today is still, and will always be, about person to person, and relationships. Whether you are connecting by voice to voice, face to face, or keyboard to keyboard, it’s about building trusted relationships that allow your business to deliver the goods and services your clients count on. While being authentic and…