Marketing & Sales
How to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren’t showing them off as the gold they are, to attract and capture a boatload more business. If you don’t have…
Retail Furniture Sales Techniques for Increased Profits
Key takeaways ✓Retail furniture sales techniques that work today focus on removing pressure, welcoming potential buyers like guests, and letting them feel in charge while you stay in control. ✓Confidence is an aphrodisiac for sales: when your design consultants are confident in their knowledge of product, design trends, colors, space planning, and lifestyle, they educate…
The Best Client Gifts to Grow Your Business
Let’s be honest, every time you think of the best client gifts, you are also thinking about what will make you memorable, irresistible, and referable. I’m just stating what you’re thinking! And there’s nothing wrong with that. In fact, it makes great business sense to invest in the best client gifts that will absolutely deliver…
Interior Designer Follow Up, Find Your Fortune
In order to juggle multiple projects effectively, I’ve always had a specific interior designer follow up process. It’s the same simple process that I teach to the designers that I coach. It not only awes and amazes your clients but can also be a great way to get add on sales. Each week, either on…
Boost Your Interior Design Social Media at the Holidays
When you’re taking time off for the holidays, you can boost your interior design social media. In fact, what social media thrives on isn’t just pretty interior images, they also want to see you. Leverage the hashtag #interiordesignerslife along with other selected tags to build your brand across Facebook, Instagram, and Twitter, even while you’re…
How to Create Add-On Sales on Every Interior Project
Did you know that you can significantly increase your revenue as an interior designer when you create add-on sales on every project? I see so many beautiful projects that missed thousands of dollars in additional revenue by failing to do add-on sales. (I know because the designers I’m looking at are my coaching clients who…
Interior Design Website Marketing: 5 Essentials to Get More Clients
The whole point of interior design website marketing is to attract and capture clients. It isn’t just because everyone else has a site or to hold a place on the web. Your interior design site is your invitation to check out your talent, your design process, and your story and explore a fit. When a…
15 Ways to Stop Losing Money in Your Interior Design Practice
You deserve to make more money in interior design today. You have the talent, education and experience but you’ve noticed that despite working long hours, you aren’t earning the return you expected. The reality is that you may not need to add clients or projects to increase your income. Instead you simply need to more…
How to Borrow Credibility for More Business
Do you know how to borrow credibility to catapult your trust and capture more clients? Here is a recent and real experience that will show you how to do it right. Recently, I was contacted by a business coach out of Australia to participate in a telesummit. (It’s better to re-frame those as master classes…
