Are you marketing?Often, when I ask designers this question, many tell me they have acquired a full practice by being word-of-mouth only. And while that is impressive, it can also leave you in a … [Read more...] about 032: Is Your Marketing Working?
Podcast Episodes
031: How To Reclaim Your Productivity & Profit From Procrastination
If you are anything like how I was as a young creative, you may view procrastination as a productivity tool. I pretended that waiting until the 11th hour to do something meant that I would get it done … [Read more...] about 031: How To Reclaim Your Productivity & Profit From Procrastination
030: Designer Tips to Maximize High Point Market Experience
We’re quickly approaching the eve of this spring’s High Point Market so on today’s episode, I’m diving in with some tips on how to maximize your High Point Market experience. High Point is the world's … [Read more...] about 030: Designer Tips to Maximize High Point Market Experience
029: How to Sell the Design Dream
In this episode of The Affluent Creative, I'm sharing some fun tricks and tips for how to sell the design dream. In my experience, taking a new client from a prospect to a VIP is a process of … [Read more...] about 029: How to Sell the Design Dream
028: Are You Forgetting Your Clients?
It’s so easy to geek out over the design process–it’s what gets our creative juices going. But something that we always have to remember is that as designers, we would not have a place for those … [Read more...] about 028: Are You Forgetting Your Clients?
027: Overcoming Client Objections for Designers
Receiving objections from clients can feel incredibly uncomfortable without the right frame of mind. It’s so easy to fall into the trap of taking objections personally or resisting them outright. It … [Read more...] about 027: Overcoming Client Objections for Designers
026: The Fast Path to Revenue Referrals for Designers
As a creative, you may be terrified of networking. I get it–even if you were to throw me into a room of people without my cloak of expertise, I’d be heading for the closest comfortable wall to hide! I … [Read more...] about 026: The Fast Path to Revenue Referrals for Designers
025: Harness the Power of Instagram to Build Your Brand, Part 2: Hashtags and Who To Follow
Today, we’re continuing our two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. In the last episode, we talked about why you should … [Read more...] about 025: Harness the Power of Instagram to Build Your Brand, Part 2: Hashtags and Who To Follow
024: Harness the Power of Instagram to Build Your Brand, Part 1
I know learning a new social media platform can be uncomfortable, or something many designers don’t want to bother with. In fact, I was apprehensive about Instagram myself when it first arrived on the … [Read more...] about 024: Harness the Power of Instagram to Build Your Brand, Part 1