Podcast Episodes
The Language of Luxury for Interior Designers
In the world of interior design, words have immense power. They don’t just describe a product or service—they elevate it and position it. The way you speak about your designs, your services, and even yourself can either increase your perceived value or limit your potential. In this article, we’ll explore the language of luxury for…
Attracting Luxury Design Clients
Attracting luxury design clients to your interior design business requires more than just exceptional talent. It’s about understanding their deeper desires and creating experiences that resonate with their lifestyle. Here we’ll explore what affluent clients truly seek and how you can tailor your services to not only meet but exceed their expectations, turning them into…
Mastering the Art of Hiring and Onboarding in Design Practice
Hiring the right talent for your interior design practice is a delicate blend of art and strategy. It’s not just about finding someone with the necessary skills—it’s about identifying a candidate whose values and goals align with your brand. Once you’ve secured the ideal candidate, an effective onboarding process is essential to ensure their success…
Elevating Your Luxury Interior Design Brand to Attract Affluent Clients
In high-end interior design, the details of your luxury interior design brand speak volumes. From your online presence to client interactions, every aspect influences your ability to attract and retain affluent clients. This article explores how to refine your luxury interior design brand so that it resonates with affluent clients, ensuring that every touchpoint, whether…
Creating a Brand That Attracts Affluent Clients: Dressing the Part and Beyond
When it comes to attracting affluent clients, your interior design brand identity needs to speak volumes before you even say a word. The image you project, from your wardrobe to your car, plays a pivotal role in how you’re perceived by potential clients. In this article, we’ll dive into how to refine your brand to…
When You Let Love Lead, Business Grows
Finding the perfect balance between passion and profession can be a journey as intricate as any design project. For my client Jenna Wedemeyer of Schnabel Interiors in Lexington, Kentucky, this balance has been the key to transforming her career and life. Her story is a testament to the power of aligning your personal passions with…
What to Release for More Design Revenue
In the pursuit of growing a successful interior design business, many designers mistakenly believe that more work automatically translates to more revenue. However, the true path to significant growth often involves releasing the constraints that hold you back. Whether it’s outdated practices, low-paying clients, or your own limiting beliefs, releasing the right elements can open…
Your 4 Ingredients for Boosting Your Design Profits
Running a successful design business requires more than just talent and hard work. To truly maximize your profitability, you need to focus on four key ingredients: personality, point of view, process, and portfolio. These elements, when amplified, optimized, and maximized, are crucial for boosting your design profits with less stress and effort. Let’s dive into…
Social Media for Your Interior Design Business
Social media is more than just a tool for staying connected—it’s a powerful platform for growing your interior design business. Leveraging social media effectively can significantly boost your visibility, attract more clients, and increase your profitability. In this article, we’ll explore key principles of social media for interior designers to unlock the full profit potential…