Social Media Marketing

Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook

Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook

Albert Einstein once declared, "If I have seen farther than others, it is because I was standing on the shoulders of giants." And by standing on the shoulders of those who have gone before us that we … [Read more...] about Marketing Strategy: How to Build Trust with Your Market Quickly and Simply

Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in … [Read more...] about Marketing Strategies for Small Business: How to Win Customers and Influence Clients

I've always struggled with the idea that you have to camp on Facebook. The statistics all show that over 50% of users climb on once a day at least for twenty plus minutes. In a world where 30 seconds … [Read more...] about Facebook Netiquette: Are You Hanging Up on Your Customers?

When you are getting started on Facebook for your business,(yes, there are still many folks who aren't on board) one of the most challenging tendencies to overcome is acting as if you are speaking to … [Read more...] about The Power of One: How to Make Social Easy on Facebook

Did you drink the Koolaid? Are you convinced that just by having a group logo or name attached to your online profile on Linkedin or Facebook that you are somehow more desirable. Do you believe this … [Read more...] about 5 Really Great Reasons NOT to Join Another Group: Networking Success Tips

Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you'll see what … [Read more...] about 5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!

In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers

This is slick. Maybe you've seen it before, but I hadn't. Now we are being sent awards of complete irrelevance. I'm a professional speaker on social media, relationship marketing, and strategic … [Read more...] about Stop Stroking Your Ego, Start Growing Your Bottom Line