How Being Cheap in Your Business is Killing Your Profits

We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending to outsource the job. But really what we are doing when we take on too much ourselves is cheapening our business and, in turn, actually killing our profits.

Your Zone of Genius

When you cheap out on your business, you are sacrificing your time and your talent for tasks that are best done by someone else. You are compromising your bottom line because you are best served being in your zone of genius. 

Your zone of genius is that intersection between what you absolutely love to do, what you’re truly brilliant at, and what you’re efficient at. When you are completing a task that is in your zone of genius, you have to love it, be great at it, and be kind of fast at it. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. You shouldn’t feel dragged down completing chores for your business because you are trying to save yourself money from outsourcing.

How To Identify Tasks To Outsource or Delegate

As you look at the tasks that you complete for your business I want you to ask yourself the most important question: Is this the highest and best use of my time and talents? That is a question that I encourage you to write down. Put it on a sticky note, put it on your laptop, put it as a reminder in your phone, and put it on your bathroom mirror if you need to. Because if the answer is no, then you need to outsource it or delegate it now. 

We live in a world where everything is changing around us at warp speed. We need to ensure that we keep up, which means we have to be open to changing, growing, and shifting to new processes and finding new creative pathways within our business. We need to bring our greatest and highest gifts to our clients in a timely and efficient manner. And if you are finding yourself stuck in the rut of managing a website, designing your graphics and logos, collecting your testimonials, and updating your portfolio images, guess what? You are spending all of that time working on tasks that are taking you away from what you started your business to accomplish: the actual creative projects that you are completing for your clients.

Tune in to The Affluent Creative today to learn about the many ways that you are actually cheapening your business and, most importantly, my proven strategies for avoiding taking on too many administrative tasks on your own. 
If you want to learn more about The Affluent Creative, check out www.melissagalt.com/008!