Business Development
Marketing Failure: Are you UNSELLING yourself?
I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other providers. I checked each one’s website and decided to talk with one specifically. I liked his portfolio and…
3 Ridiculously Simple Steps to Stop the Stupid Loop and Get Smart in Business and Life!
Do you know that feeling of going around in circles about something and nothing is moving forward? Your frustration is growing by the minute and you actually start soliciting total strangers for their advice. (Okay, well maybe you didn’t go that far, but you know what I mean.) Well, that’s called The Stupid Loop. It’s…
The Power of One: How to Make Social Easy on Facebook
When you are getting started on Facebook for your business,(yes, there are still many folks who aren’t on board) one of the most challenging tendencies to overcome is acting as if you are speaking to a group or population. Using words like “everyone” “you all” “anyone” is very impersonal and ineffective. You will get more…
Marketing Strategies: Why Winging It, Isn’t Working!
Have you noticed how easy it is to just keep adding new tools to your marketing toolbox without giving any thought to whether they are the right tools and if they fit your plan? Oh, you don’t have a plan? I see, so your idea is that by loading on an infinite level of busy…
5 Really Great Reasons NOT to Join Another Group: Networking Success Tips
Did you drink the Koolaid? Are you convinced that just by having a group logo or name attached to your online profile on Linkedin or Facebook that you are somehow more desirable. Do you believe this will boost your visibility and credibility? GET OVER IT. The reality is that the only way group membership makes…
5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you’ll see what I mean. [/caption] Does it really make sense to you to heed Facebook’s friend suggestions? (Facebook is not that smart!) Are you truly comfortable…
3 Blazingly Obvious Ways You Are Screwing Up Your Success
There are a million reasons (nay excuses) why you aren’t where you want to be, why you haven’t achieved what you wanted to, and why you are selling yourself short. Here are three of the biggest and the easiest and fastest to correct. See if you don’t agree and get busy putting your business back…
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put yourself in their shoes (by the way, if you can’t do this easily, you don’t know them well…
5 Ways to Stop Failing in Business Everyday: Success Habits for Small Biz Success
I know, it’s an ugly thought, failure. But you may be right in the middle of it on a daily basis and not even realize it. Oh sure, you are probably noticing a drop in your sales, or perhaps you’ve just hit a plateau (nice word for stalled out.) And if you don’t know about…