The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is … [Read more...] about Lead Generation: 5 Proven Places to Find Your Ideal Client
Business Development
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Why You Are a Better Marketer than Either Candidate: Election 2012
With all of the billions (yes, I did just write billions) that has been thrown at the presidential election in the last year, it is astounding to me that there is no clear front runner. Essentially … [Read more...] about Why You Are a Better Marketer than Either Candidate: Election 2012
Create and Sell Information Products: 8 Information Product Success Secrets
As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable … [Read more...] about Create and Sell Information Products: 8 Information Product Success Secrets
Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, "If I have seen farther than others, it is because I was standing on the shoulders of giants." And by standing on the shoulders of those who have gone before us that we … [Read more...] about Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Living Backwards: Lessons From the Rear View Mirror in Business (Part 1)
Hindsight is always 20/20 and sometimes 20/15! Wouldn’t it be an amazing journey to live backwards? How many lessons could we skip if we started out at the top with all the wisdom and lived into our … [Read more...] about Living Backwards: Lessons From the Rear View Mirror in Business (Part 1)
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next … [Read more...] about 3 Fast and Easy Ways to Fail at Email Marketing
Business Model: Neiman Marcus or Walmart, What’s Your Pick?
I've been in business over twenty years and I've seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus … [Read more...] about Business Model: Neiman Marcus or Walmart, What’s Your Pick?
Olympic Lessons in Business: How to Get Your Gold Success
There are some priceless lessons in the Olympics that you can take away for your business success. The dedication, singular focus, and sacrifice many athletes make at very young ages and for several … [Read more...] about Olympic Lessons in Business: How to Get Your Gold Success