Business Development
Create and Sell Information Products: 8 Information Product Success Secrets
As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing. Information products remain a…
Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here…
Living Backwards: Lessons From the Rear View Mirror in Business (Part 1)
Hindsight is always 20/20 and sometimes 20/15! Wouldn’t it be an amazing journey to live backwards? How many lessons could we skip if we started out at the top with all the wisdom and lived into our youth and ignorance? It’s a crazy idea and since we can’t, here are some lessons I’ve learned in…
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Business Model: Neiman Marcus or Walmart, What’s Your Pick?
I’ve been in business over twenty years and I’ve seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus models), those who only go after the masses and the low end markets (The Walmart models), and those who…
Olympic Lessons in Business: How to Get Your Gold Success
There are some priceless lessons in the Olympics that you can take away for your business success. The dedication, singular focus, and sacrifice many athletes make at very young ages and for several years is astounding. They are setting themselves up for lifetime achievement and success and staying uniquely focused on that greatest of goals…
Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in hospitality management I am also a stickler for details and pay close attention to service. They began with a…
The Marketing Trap: Perfect Won’t Get You to Profits
We are living in the Age of the Amateur Invasion. With the gazillions of online marketing methods available today and the popularity of “reality” TV, anyone at any level can make a name for themselves. You don’t have to be an expert, a professional, or a guru. You can claim your status and portray yourself…
Marketing Failure: Are you UNSELLING yourself?
I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other providers. I checked each one’s website and decided to talk with one specifically. I liked his portfolio and…