Business Development
Success Strategies: Getting Out of Your Own Way
Recently I was speaking with the son of a friend of mine, Jim. He bartends for a living and mentioned that he was launching a blog to earn money. Since I follow @problogger and have been studying blog monetization for awhile, I asked a few questions. The answers I got back, amazed me. Jim is…
Social Media Policies: Know the Rules to WIN at Social Media
With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in interpretation. But, they are rules and when broken can result in stiff penalties and heavy fines, the first…
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
SOCIAL NETWORKING KNOW-HOW: Social Media is OPEN Source
It seems that few business owners and creativepreneurs who climb aboard the social networks realize one of the most incredible benefits. The networks are open source. What I mean is that before social networking came a long unless you were in a networking group like Powercore, BNI, or Ali Lassen’s Leads and you met weekly…
MARKETING SUCCESS STRATEGIES: 3 Surefire Shortcuts to Build Trust and Sales
The best way to make a sale is to build trust with your prospect. The fastest way to build trust is to prove the value in the product or service you are selling. There are three shortcuts that make building easy, simple, and fast. #1 Give a Sample or a Guarantee Now depending on the…
MARKETING STRATEGIES FOR SUCCESS: 3 Guaranteed Ways to Grow Sales Quickly!
Marketing success is largely dependent on your communication skills. This can be tricky because everyone communicates slightly differently and you can never quite tell if someone is a visual learner, an auditory learner, or a kinesthetic learner. So to play it safe and cover all your bases, here is a shortcut that will touch each…
MARKETING SUCCESS STRATEGIES: 7 Simple, Proven Techniques to Turn Prospects Into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit), and you can too! Listen. It sounds simple and it can be but too often we get caught up in wanting to tell them all about ourselves. This isn’t about us; it…
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…
MARKETING SUCCESS STRATEGIES: Walk Your Talk to Capture Clients!
Are you a living successful example of what your product or service delivers? That’s a big question isn’t it? When you aren’t, can you really and truly expect your client’s to buy from you? Let’s take a look at this, when you are a design professional your home needs to be a reflection of your…