Business Success
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
Change Your Words: The 4-Letter Word Killing Your Confidence
How you describe and refer to yourself inside your design practice says a lot about the level of your confidence. Change your words and you can up level your business, serve a higher class of clientele, and enjoy increased success. It’s simple to do, and not easy or everyone would do it. As I was…
6 Ways to Calculate Interior Design Fees with Transparency
Setting and calculating interior design fees today is quite possibly the most challenging part of growing your interior design practice. You want to be fair to clients and transparent, at the same time you want to make a good living and have a profitable business that you love. The two aren’t mutually exclusive. In fact,…
Interior Designer Coaching: Making Your Passion Profitable
When I met Justin a few years ago, he was selling supplemental insurance to the education industry (AFLAC for teachers, only he wasn’t with AFLAC.) We had a fascinating conversation around his passion of travel. At just 25 years of age, he’d already been to 75 countries (not a typo.) I urged him in my…
5 Lame Excuses Stopping Interior Design Success
This is going to sound harsh. You’ve been lying to yourself. It’s ugly and true. Here are five lame excuses stopping interior design success for you. Actually, there are probably a lot more excuses, I’m just going to dish up the really obvious ones that I hear from my design coaching clients regularly. (At least…
Interior Designer Follow Up, Find Your Fortune
In order to juggle multiple projects effectively, I’ve always had a specific interior designer follow up process. It’s the same simple process that I teach to the designers that I coach. It not only awes and amazes your clients but can also be a great way to get add on sales. Each week, either on…
Don’t Send Holiday Cards to Clients…Here’s WHY
Do you always send holiday cards to clients? Stop it. You aren’t standing out from the crowd, in fact, you are just another bit of noise at a very busy time of year for everyone. In addition, if your card isn’t written personally and addressed by hand, all it says is “I sent one of…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…