Email Marketing

Connect to Clients: 7 Keys for Designers During COVID19

How you connect to clients is more important than ever before. It’s not enough to send a well intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is doing that. This crisis requires a lot more if you want to keep your current clients, nurture past clients as a source of repeat…

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Small Biz Branding: 3 Email Signature File Tips to Get More Business

Recently  I sent my online tribe an email asking them to let me know if they wanted to attend an event in Boston that I was speaking at. I made a critical mistake. Mistakenly I thought that replies would include the reason WHY they wanted to attend, WHAT their business is, and WHO they serve.…

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Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails

I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…

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3 Fast and Easy Ways to Fail at Email Marketing

At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…

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Stop the Email Madness and Sell More Now

Recently I participated as an affiliate with a top drawer marketer who is known as the Queen of Sales Conversion. She is really, really good at sales techniques. But I got an eye opening email from a subscriber during this time that made me realize that even the best have something to learn. You see,…

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Stuff You Need to Know to Succeed: How to Get Your Email Opened

It’s all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don’t have a killer subject line (that’s the part that your reader will see BEFORE they open your mail) then it is likely that you won’t get opened. Oh and don’t be…

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Who are you? Your email address says it all!

I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…

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