Email Marketing
Connect to Clients: 7 Keys for Designers During COVID19
How you connect to clients is more important than ever before. It’s not enough to send a well intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is doing that. This crisis requires a lot more if you want to keep your current clients, nurture past clients as a source of repeat…
Small Biz Branding: 3 Email Signature File Tips to Get More Business
Recently I sent my online tribe an email asking them to let me know if they wanted to attend an event in Boston that I was speaking at. I made a critical mistake. Mistakenly I thought that replies would include the reason WHY they wanted to attend, WHAT their business is, and WHO they serve.…
Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails
I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Stop the Email Madness and Sell More Now
Recently I participated as an affiliate with a top drawer marketer who is known as the Queen of Sales Conversion. She is really, really good at sales techniques. But I got an eye opening email from a subscriber during this time that made me realize that even the best have something to learn. You see,…
Stuff You Need to Know to Succeed: How to Get Your Email Opened
It’s all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don’t have a killer subject line (that’s the part that your reader will see BEFORE they open your mail) then it is likely that you won’t get opened. Oh and don’t be…
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…