Marketing Strategies
I found your customers online . . .come and get’em
Guess what? Your so called “offline” customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and LinkedIn. They are posting on blogs, participating in forums, reading email newsletters, and checking out youtube videos (second largest search engine next…
Hot Marketing Tip: 5 Steps to Go from Now to WOW!
Are you afflicted with Bright Shiny Opportunity Syndrome? It’s okay, you can ‘fess up, I have it too. I’ve simply learned how to tame it so I can stop the distractions, get focused, and achieve extraordinary results. You can too, I promise, stop arguing with me and read how here! The Cure for BSOS: Step…
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers or tapping over 20K new potential subscribers. The choice is yours. You can wait until you are big by yourself or you can…
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn’t matter if it was my first time meeting a client or my fifteenth time, I sent a follow up thank you within 48 hours. My…
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where and when to meet. We’d been talking for over a week and I realized…
Do Less, Make More: 3 Simple Steps to Leave Busy Behind and Find Profit
Next time you are in a pet store go and watch the hamsters carefully. They climb aboard their little round treadmill and will happily go round and round for hours and hours. Notice that they don’t actually go anywhere! I’m betting that you might be in the same situation. You are busy, you are on…
#1 Secret to Building Relationships for Results with Everyone
There are lots of parallels between dating and business networking. In fact if you treated your prospects like you would a new romance with full on courtship, you’d probably get a lot farther and a lot faster. Whether you are a woman in business or a man in business doesn’t matter, what matters is that…
Are you apologizing for your business?
Have you ever met someone at a networking event and when you asked for their business card they began apologizing? They made some excuse like they were waiting for their logo or they were new in business and didn’t yet have their business name confirmed? These are irrelevant factors to success. When I hear the…