Marketing Strategies
Lead Generation: 5 Hurdles to Getting Hired by Your Ideal Client
Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)…
Stop Doing TOO Much: The ONLY 3 Activities You Need to Get More Business
Are you one of those business owners that likes to brag about how busy you are? Do you get a kind of insane sense of satisfaction by being on a hamster wheel of business activities none of which you’ve proven to be effective? Well, if you enjoy that, then DO NOT read any farther. On…
Your Best Year Yet Marketing Plan: When You Hate Marketing, You’ll Love This
Are you one of those business owners or professional service providers who wants to outsource your marketing because it makes you feel like you are chewing foil? NEWS FLASH, the only way you can outsource your marketing is if you outsource your personality, your experience, your talent, and your expertise. Yup, that means you need…
Time Management Tips: 3 Secrets to Making More in Less Time
Rebecca is a talented interior designer, but lacks the time management tips and savvy to claim the success she deserves. She’s made a beautiful difference to many clients over the last decade. Her frustration is that her business growth seems to have plateaued and she’s stuck spinning her wheels and not moving forward. Her time…
Blogging Tips: 5 Keys to Blogging Success
Blogging is nothing more than a conversation with your reader. Visualize your ideal reader (hopefully your ideal client) sitting across from you with a cup of their favorite hot beverage and you are having a conversation. The only difference is that the conversation is all from you and it’s in writing, a blog post. Right…
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but I don’t know how to use youtube.” “Melissa, I’ve got a VA doing my Facebook and Twitter because…
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular contributor to Daily OM. There was a big hitch. Julie is clearly talented as a coach and makes a big difference for her clients but…
Irresistible Customer Service: They Do It With Two Hands, Do You?
I’ve got a confession. I’ve developed a very bad habit lately. It’s called Pinkberry, do you know it? I was originally a fan of Yogli Mogli (if I didn’t explain these are frozen yogurt outlets, you’d think I had some strange disease, lol.) The trouble is that I’ve become allergic to a lot of food,…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…