Marketing Strategies
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn’t why you do it. In fact, it’s actually a boatload of work, expense, time, and then there is the reward. Having done 5 showhomes in the last 20 years, there is that familiar feeling of “no way, not going to do…
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and spam filters kicking in hard, your message in email may never get through. Direct mail is part of an…
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good fit and if their project is one that you want to take on. (You always have a choice!) The discovery…
How to Increase Your Furniture Profit Potential
The great news about home furnishings is that for every home built, every home renovation completed, every move made, and every family addition whether a baby, young adults, or seniors moving in, furniture is needed. Knowing how to increase your furniture profit potential is the key to benefiting from the consumer need for home furnishings.…
3 Keys to Sell More Furniture Without Being Salesy or Pushy
You can sell more furniture without being salesy or pushy. Do you remember in the iconic classic movie “Pretty Woman” when Richard Gere, well dressed and handsome, comes to pick up Julia Roberts, decadent in a red evening gown, and he offers her a velvet box. That was INTRIGUE! Then he teases her by popping…
How to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren’t showing them off as the gold they are, to attract and capture a boatload more business. If you don’t have…