Marketing Strategies
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and spam filters kicking in hard, your message in email may never get through. Direct mail is part of an…
How to Grow Your Instagram Following
While I’ve always said it’s not about how many followers you have, it’s about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a meaningless metric. A large following can be gained for a price and can be entirely hollow made up of bots…
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good fit and if their project is one that you want to take on. (You always have a choice!) The discovery…
How to Increase Your Furniture Profit Potential
The great news about home furnishings is that for every home built, every home renovation completed, every move made, and every family addition whether a baby, young adults, or seniors moving in, furniture is needed. Knowing how to increase your furniture profit potential is the key to benefiting from the consumer need for home furnishings.…
3 Keys to Sell More Furniture Without Being Salesy or Pushy
You can sell more furniture without being salesy or pushy. Do you remember in the iconic classic movie “Pretty Woman” when Richard Gere, well dressed and handsome, comes to pick up Julia Roberts, decadent in a red evening gown, and he offers her a velvet box. That was INTRIGUE! Then he teases her by popping…
How to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren’t showing them off as the gold they are, to attract and capture a boatload more business. If you don’t have…
Retail Furniture Sales Techniques for Increased Profits
While most brick and mortar stores are focused on digital marketing today, retail furniture sales techniques can be honed to uniquely increase sales. Shopping for furniture can unfortunately too often be compared to shopping for a car (used or otherwise) when in person. And women drive both the furniture and car buying decisions, so when…
The Best Client Gifts to Grow Your Business
Let’s be honest, every time you think of the best client gifts, you are also thinking about what will make you memorable, irresistible, and referable. I’m just stating what you’re thinking! And there’s nothing wrong with that. In fact, it makes great business sense to invest in the best client gifts that will absolutely deliver…
How to Raise Your Rate and Keep Your Clients
As an interior designer you may be reluctant to raise your rate because you fear you’ll lose current clients, and will fail to attract new clients. In reality when you do it right, a rate increase reinforces your value and attracts a higher quality of client. Regardless of how you charge, you can raise your…
