Marketing Strategies
How to Create Add-On Sales on Every Interior Project
Did you know that you can significantly increase your revenue as an interior designer when you create add-on sales on every project? I see so many beautiful projects that missed thousands of dollars in additional revenue by failing to do add-on sales. (I know because the designers I’m looking at are my coaching clients who…
Interior Design Website Marketing: 5 Essentials to Get More Clients
The whole point of interior design website marketing is to attract and capture clients. It isn’t just because everyone else has a site or to hold a place on the web. Your interior design site is your invitation to check out your talent, your design process, and your story and explore a fit. When a…
Client Attraction: 7 Sexy Stages to Client Courtship
A great business relationship is a lot like dating. If you are good at dating and courting, it is likely you are going to be good in business. You understand the nuances of client attraction (lead generation), how to warm them up, how to ensure they are qualified (you wouldn’t just date anyone, now would…
5 Extremely Exciting Ways You’ll Grow Your Impact with More Income
Are you one of those talented professional service providers who gives yourself and your gifts away because you love what you do so very much that you’d do it for free? Are you struggling with the delusion that everyone deserves your help and that you’ll make the world a better place by accepting less compensation…
Lead Generation: 5 Hurdles to Getting Hired by Your Ideal Client
Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)…
Stop Doing TOO Much: The ONLY 3 Activities You Need to Get More Business
Are you one of those business owners that likes to brag about how busy you are? Do you get a kind of insane sense of satisfaction by being on a hamster wheel of business activities none of which you’ve proven to be effective? Well, if you enjoy that, then DO NOT read any farther. On…
Your Best Year Yet Marketing Plan: When You Hate Marketing, You’ll Love This
Are you one of those business owners or professional service providers who wants to outsource your marketing because it makes you feel like you are chewing foil? NEWS FLASH, the only way you can outsource your marketing is if you outsource your personality, your experience, your talent, and your expertise. Yup, that means you need…
Time Management Tips: 3 Secrets to Making More in Less Time
Rebecca is a talented interior designer, but lacks the time management tips and savvy to claim the success she deserves. She’s made a beautiful difference to many clients over the last decade. Her frustration is that her business growth seems to have plateaued and she’s stuck spinning her wheels and not moving forward. Her time…
Blogging Tips: 5 Keys to Blogging Success
Blogging is nothing more than a conversation with your reader. Visualize your ideal reader (hopefully your ideal client) sitting across from you with a cup of their favorite hot beverage and you are having a conversation. The only difference is that the conversation is all from you and it’s in writing, a blog post. Right…
