With over 300 million registered users, and 33% of the professional workforce on LinkedIn, it is the network of choice for B2B success. The average age of a LinkedIn user is over 35, and there are … [Read more...] about 10 Top Tips to Boost Your Visibility on LinkedIn
Social Media Marketing
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but … [Read more...] about Small Business Marketing: What to Do When You Don’t Know What to Do
Blogging Checklist: What to Do Before You Write Content, Before You Post Content
Speaking with a client the other day, I was caught off guard when he proudly stated that he'd completed a dozen blog posts to launch his blog, and had sent them off to his VA for posting late night. … [Read more...] about Blogging Checklist: What to Do Before You Write Content, Before You Post Content
Networking Tips: 3 Wickedly Simple Ways to Red Carpet Ready Your Conversations
One of the toughest things about networking is knowing what to say. And I don't mean the usual "blah, blah, blah" about your business. I mean being both interested and interesting so that you'll be … [Read more...] about Networking Tips: 3 Wickedly Simple Ways to Red Carpet Ready Your Conversations
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next … [Read more...] about 3 Fast and Easy Ways to Fail at Email Marketing
Facebook Netiquette: Are You Hanging Up on Your Customers?
I've always struggled with the idea that you have to camp on Facebook. The statistics all show that over 50% of users climb on once a day at least for twenty plus minutes. In a world where 30 seconds … [Read more...] about Facebook Netiquette: Are You Hanging Up on Your Customers?
The Power of One: How to Make Social Easy on Facebook
When you are getting started on Facebook for your business,(yes, there are still many folks who aren't on board) one of the most challenging tendencies to overcome is acting as if you are speaking to … [Read more...] about The Power of One: How to Make Social Easy on Facebook
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
