Social Media Marketing
5 Simple Ways to Boost Your Business and Referrals
Have you ever gotten an unexpected goody from a vendor or supplier? How about a special savings because you are a VIP customer? I know you’ve probably availed yourself of the benefits of credit card or frequent flyer points. Well what have you done like that in your own business? Oh, I get it, you…
3 Must Haves for Success with Social Marketing
Yes, this is still a big question for far too many people and, more importantly, far too many business owners and professionals. The answer is far simpler than you imagined, and it doesn’t involve being cloned, hiring a team of social media experts to do your Tweeting, Facebooking, and more for you, or being on…
How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation
Wahhhh, I admit it, I haven’t been on LinkedIn much this year so far. In fact, I haven’t been doing nearly as much social “networking” as I did the last two years. Maybe it’s because I’m doing more real time networking, or perhaps social media is truly in that state of flux, but whatever the…
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
Social Media Savvy: How to Lose Friends and Alienate People
Having just purged my Facebook profile of over 2500 “friends,” and deactivated my Twitter profile at 50K followers and 2K lists, I’ve learned a lot about the definition of a friend. According to Webster’s (yes, I am old fashioned and use a real dictionary, get over it!), a friend is the following: One attached to…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
3 Surefire Shortcuts to Getting Ahead Online
I had an uncomfortable experience in the last couple of weeks and bet you can relate. When you enjoy connecting others to their dreams and to those who can help them reach those dreams, like I do, you are easy to reach. I might not be able to spend a ton of time with all…
5 Essentials for Making Profitable Connections in Social Networking
There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because accepting everyone isn’t a good policy, being discriminating is. Remember that ultimately these are people of a quality that you…
BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
Too often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about asking both in business and in life. There are 5 ways to ASK YOUR WAY TO SUCCESS:…
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