It’s true, in the presence of red a person will spend more money, lose track of time, and eat more! Remember red tag sales, well they are red for a reason. It is the color of impulse buys and a more self indulgent mood. Certainly this makes for a festive spending mood at the holidays!
On the food front, take a look around next time you are out at an Italian, Chinese, or Mexican restaurant. There is a lot of red, and typically we eat more, spend more, and lose track of time. Pay attention when you are out and about and you’ll realize just how many fast food institutions use red to great degree: Chick Filet, Arby’s, Wendy’s, KFC, even McDonald’s.
So many dining rooms are traditionally burgundy; red with a bit of blue. (These days call it Merlot, Cabernet or even Pinot Noir for that touch of romance!) It encourages the appetite. Don’t paint your kitchen red if you are on a diet. Think of icons like Big Red gum.
Red raises a person’s blood pressure and energy level. It is the perfect antidote to wear if you aren’t feeling well. It also explains why the lady in the red dress or man in the power tie gets more attention. A touch of red tends to create an atmosphere of agreement. It is an important tool and valuable accessory for successful selling.
Red is also an auspicious color as it is used for red-letter days. The scarlet letter was red! Use it wisely, it is powerful.
