Archive for December 2017
2 Biggest Design and Home Furnishings Profit Strategies From HGTV
As a designer, I’ll confess, I’m not a fan of HGTV. It delivers an entirely false picture of both the process and investment required in home renovation and home furnishing. But, it is a consumer favorite and only getting bigger, so better to look for the lessons and here are two to drive your profits…
Read More3 Keys to Sell More Furniture Without Being Salesy or Pushy
You can sell more furniture without being salesy or pushy. Do you remember in the iconic classic movie “Pretty Woman” when Richard Gere, well dressed and handsome, comes to pick up Julia Roberts, decadent in a red evening gown, and he offers her a velvet box. That was INTRIGUE! Then he teases her by popping…
Read MoreHow to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren’t showing them off as the gold they are, to attract and capture a boatload more business. If you don’t have…
Read MoreRetail Furniture Sales Techniques for Increased Profits
While most brick and mortar stores are focused on digital marketing today, retail furniture sales techniques can be honed to uniquely increase sales. Shopping for furniture can unfortunately too often be compared to shopping for a car (used or otherwise) when in person. And women drive both the furniture and car buying decisions, so when…
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