Posts by Melissa Galt
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Read MoreBusiness Model: Neiman Marcus or Walmart, What’s Your Pick?
I’ve been in business over twenty years and I’ve seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus models), those who only go after the masses and the low end markets (The Walmart models), and those who…
Read MoreGetting Organized: 5 Fast and Effective Ways to Dump the Junk and Make Way for Success
Just getting organized isn’t going to guarantee your success, instead you’ve got to get rid of the chaos first and organize what’s left. Keep only what you need most and avoid getting bogged down and overwhelmed by still too much information. Dowsing the Flames of Disorganization Really, it is information that we are organizing today…
Read MoreOlympic Lessons in Business: How to Get Your Gold Success
There are some priceless lessons in the Olympics that you can take away for your business success. The dedication, singular focus, and sacrifice many athletes make at very young ages and for several years is astounding. They are setting themselves up for lifetime achievement and success and staying uniquely focused on that greatest of goals…
Read MoreMarketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in hospitality management I am also a stickler for details and pay close attention to service. They began with a…
Read MoreThe Marketing Trap: Perfect Won’t Get You to Profits
We are living in the Age of the Amateur Invasion. With the gazillions of online marketing methods available today and the popularity of “reality” TV, anyone at any level can make a name for themselves. You don’t have to be an expert, a professional, or a guru. You can claim your status and portray yourself…
Read MoreMarketing Failure: Are you UNSELLING yourself?
I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other providers. I checked each one’s website and decided to talk with one specifically. I liked his portfolio and…
Read More3 Ridiculously Simple Steps to Stop the Stupid Loop and Get Smart in Business and Life!
Do you know that feeling of going around in circles about something and nothing is moving forward? Your frustration is growing by the minute and you actually start soliciting total strangers for their advice. (Okay, well maybe you didn’t go that far, but you know what I mean.) Well, that’s called The Stupid Loop. It’s…
Read MoreFacebook Netiquette: Are You Hanging Up on Your Customers?
I’ve always struggled with the idea that you have to camp on Facebook. The statistics all show that over 50% of users climb on once a day at least for twenty plus minutes. In a world where 30 seconds is our average attention span that feels like an eternity to me. But then I got…
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