MELISSA Galt
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Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve…
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital and it definitely is about being social, not just businesslike. People do business with people they KNOW, LIKE, and TRUST and that means…
7 Reasons I Suck at Marketing
As I deleted another day of over 600 junk mails from my junk filter, wrapped up skimming through 3K unread deletes in case I missed anything critical (is anything critical anymore?), it struck me that I suck at marketing. Oh sure, I’ve read about it, learned about it at live events and virtual classrooms, been…
Marketing Strategy: How to Get the Stinky Stuff Out of Your Business
We all have it, stinky stuff in our business. What do I mean? Well look closely and you will find at least one and likely several long neglected actions you meant to take to move things forward. These are the things that nag at you every day in the back of your mind. They send…
Why You Are a Better Marketer than Either Candidate: Election 2012
With all of the billions (yes, I did just write billions) that has been thrown at the presidential election in the last year, it is astounding to me that there is no clear front runner. Essentially from a business perspective, this comes down to marketing. And, of course, it is never about who throws the…
Create and Sell Information Products: 8 Information Product Success Secrets
As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing. Information products remain a…
Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here…
10 Ways to Find Success by Phone: Are you breaking these rules?
While I know that most of our communication these days seems to be by email and text, I’ve noticed that phone manners have really gone downhill. Perhaps it is because of a lack of use and there are younger people coming into telemarketing and the workplace in general and they didn’t grow up with a…
Living Backwards: Lessons From the Rear View Mirror in Business (Part 1)
Hindsight is always 20/20 and sometimes 20/15! Wouldn’t it be an amazing journey to live backwards? How many lessons could we skip if we started out at the top with all the wisdom and lived into our youth and ignorance? It’s a crazy idea and since we can’t, here are some lessons I’ve learned in…
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Marketing Luxury Design: Attracting Affluent Clients
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