MELISSA Galt
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Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here…
10 Ways to Find Success by Phone: Are you breaking these rules?
While I know that most of our communication these days seems to be by email and text, I’ve noticed that phone manners have really gone downhill. Perhaps it is because of a lack of use and there are younger people coming into telemarketing and the workplace in general and they didn’t grow up with a…
Living Backwards: Lessons From the Rear View Mirror in Business (Part 1)
Hindsight is always 20/20 and sometimes 20/15! Wouldn’t it be an amazing journey to live backwards? How many lessons could we skip if we started out at the top with all the wisdom and lived into our youth and ignorance? It’s a crazy idea and since we can’t, here are some lessons I’ve learned in…
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Business Model: Neiman Marcus or Walmart, What’s Your Pick?
I’ve been in business over twenty years and I’ve seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus models), those who only go after the masses and the low end markets (The Walmart models), and those who…
Getting Organized: 5 Fast and Effective Ways to Dump the Junk and Make Way for Success
Just getting organized isn’t going to guarantee your success, instead you’ve got to get rid of the chaos first and organize what’s left. Keep only what you need most and avoid getting bogged down and overwhelmed by still too much information. Really, it is information that we are organizing today whether it is offline in…
3 Weird and Wonderful Reasons to Welcome Imperfection in Your Life
Let’s face it, perfect is over rated and impossible to achieve. And striving for it will only serve to slow down your success and alienate a lot of people including your prospects and clients. You see, perfect means you are done, cooked, finished, finalized, complete. There is no more room for growth, no room to…
Olympic Lessons in Business: How to Get Your Gold Success
There are some priceless lessons in the Olympics that you can take away for your business success. The dedication, singular focus, and sacrifice many athletes make at very young ages and for several years is astounding. They are setting themselves up for lifetime achievement and success and staying uniquely focused on that greatest of goals…
Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in hospitality management I am also a stickler for details and pay close attention to service. They began with a…
The Marketing Trap: Perfect Won’t Get You to Profits
We are living in the Age of the Amateur Invasion. With the gazillions of online marketing methods available today and the popularity of “reality” TV, anyone at any level can make a name for themselves. You don’t have to be an expert, a professional, or a guru. You can claim your status and portray yourself…
Marketing Luxury Design: Attracting Affluent Clients
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