What is the sweetest sound you can hear? Your name. That's right, it's personal and real and in today's age of communication overload, used far too little. Think about it, you don't often use … [Read more...] about Marketing Strategies: Where Everybody Knows Your Name
Best Business Practices
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and … [Read more...] about 5 Rules of Marketing You Must Know Now
What is the Difference Between Social and Personal?
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when … [Read more...] about What is the Difference Between Social and Personal?
5 Steps to Boost Your Business and Referrals
Have you ever gotten an unexpected goody from a vendor or supplier? How about a special savings because you are a VIP customer? I know you’ve probably availed yourself of the benefits of credit card … [Read more...] about 5 Steps to Boost Your Business and Referrals
The Handicap of Hiring Others to Do Your Social Media
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn't necessarily a … [Read more...] about The Handicap of Hiring Others to Do Your Social Media
5 Steps to Creating Winning Joint Venture Partnerships
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers … [Read more...] about 5 Steps to Creating Winning Joint Venture Partnerships
5 Steps to Creating Your Own Tribe
Whether it is in business like the loyal tribe of raving fans that companies like Nike, Zappos, and Apple have created, or in a family like the tribe of the Kennedy’s or the Trumps, you have the … [Read more...] about 5 Steps to Creating Your Own Tribe
How to Get Out of Overwhelm and Back on Track: Move It Forward
I did a survey to my community this week and have to say that I was blown away by the responses. And I want to let you know that I have faced (and still do on some days) the very same challenges that … [Read more...] about How to Get Out of Overwhelm and Back on Track: Move It Forward
5 Simple Steps to Creating a Business of Impact & a Life of Vision
Are you one of those people who spends most of your work day rushing from crisis to crisis? Do you often feel buried by the details and struggle to create any sort of long range plan? Stop. Life is … [Read more...] about 5 Simple Steps to Creating a Business of Impact & a Life of Vision