Marketing & Sales
Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips)
Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right? The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come…
Stop Fitting In, Start Standing Out for Outrageous Success
I’ve noticed an ugly trend lately and wanted to flag you on it. Are you busy trying to fit in, instead of standing out? Are you taking the path of least resistance? Are you following the flock? (Beware, you may wind up a lamb chop!) I’ve been where you are? In fact, I’m sharing a…
Pull Back the Curtain: Does Your Market Know You are Human?
How NOT to be Human I know that the title sounds kind of silly, so let’s look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are “personalized” for you but in fact are incredibly impersonal. I am even getting these now through LinkedIn from…
How to Use The 7 Laws of CLIENT Attraction: Marketing Made Easy
There are 7 Laws of Client Attraction that when you adhere to them and play by them, you will find your business growing by leaps and bounds. On the other hand when you ignore any given one of them, your business will be diminished, your profits less and your passion for your business challenged. Use…
Marketing Strategies: How to Make Your Business Unforgettable
Have you ever noticed that you remember the beginning and the end but tend to forget the middle of something? It could be an event, a project, a relationship, a trip. The middle is the part that just sort of speeds by as we approach the end. This can be leveraged in your business. Start…
Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve…
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital and it definitely is about being social, not just businesslike. People do business with people they KNOW, LIKE, and TRUST and that means…
7 Reasons I Suck at Marketing
As I deleted another day of over 600 junk mails from my junk filter, wrapped up skimming through 3K unread deletes in case I missed anything critical (is anything critical anymore?), it struck me that I suck at marketing. Oh sure, I’ve read about it, learned about it at live events and virtual classrooms, been…
Marketing Strategy: How to Get the Stinky Stuff Out of Your Business
We all have it, stinky stuff in our business. What do I mean? Well look closely and you will find at least one and likely several long neglected actions you meant to take to move things forward. These are the things that nag at you every day in the back of your mind. They send…