Marketing & Sales
When Policies Prevent Profits: Are You Stalling Your Success?
This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our operations, and forget that we are in business to serve our customer and clients. We must see it…
Stuff You Need to Know to Succeed: Let Them See You Sweat
Don’t hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I’ve learned that it is vital to let your clients and customers see at least a bit of what you do so they understand your true value.…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
I found your customers online . . .come and get’em
Guess what? Your so called “offline” customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and LinkedIn. They are posting on blogs, participating in forums, reading email newsletters, and checking out youtube videos (second largest search engine next…
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers or tapping over 20K new potential subscribers. The choice is yours. You can wait until you are big by yourself or you can…
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn’t matter if it was my first time meeting a client or my fifteenth time, I sent a follow up thank you within 48 hours. My…
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where and when to meet. We’d been talking for over a week and I realized…
Why You Must Stop Marketing (and What to do Instead)
I’ve been in business over fifteen years and I’ve studied it for even longer. What I’ve noticed is that when I’m in flow, confident, comfortable, and excited about who I am, what I offer, my talents and my gifts, I don’t have to market. I simply connect to a prospect, determine their need, and engage…