Marketing & Sales
How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation
Wahhhh, I admit it, I haven’t been on LinkedIn much this year so far. In fact, I haven’t been doing nearly as much social “networking” as I did the last two years. Maybe it’s because I’m doing more real time networking, or perhaps social media is truly in that state of flux, but whatever the…
Marketing Success Strategies: Got a Business Bucket List?
One of the surest ways to get a lot more done in your business and scale that ladder of success that much faster is to create a bucket list for your business. After all if you saw the movie, The Bucket List, years ago you know that the idea is to actually live all the…
Marketing Success Strategies: Does Your Brand Matter?
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger brand, generic and unknown to me. Suddenly it hit me. This battery was going into the remote for…
Marketing Success Strategies: How to Create and Deliver on Great Expectations
One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish “great” expectations at the start that are realistic, reliable, and fuel our success. A significant portion of your marketing success strategy needs to be devoted to creating and managing…
When Policies Prevent Profits: Are You Stalling Your Success?
This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our operations, and forget that we are in business to serve our customer and clients. We must see it…
Stuff You Need to Know to Succeed: Let Them See You Sweat
Don’t hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I’ve learned that it is vital to let your clients and customers see at least a bit of what you do so they understand your true value.…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
I found your customers online . . .come and get’em
Guess what? Your so called “offline” customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and LinkedIn. They are posting on blogs, participating in forums, reading email newsletters, and checking out youtube videos (second largest search engine next…
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…
