Marketing & Sales
How to Grow Your Credibility and Your Bank Account by Phone
You are an expert in your industry; you regularly share gold nuggets and priceless tips about your business, your services, your products, your topic with your clients and customers. Now, imagine that instead of doing this one on one, there was an easy way for you to share the very same information and expertise with…
Ditch the Double Speak & Talk Transparency for Real Results
What “Strategy Session” Really Means . . . Have you been bothered, like I have, by all the games that are played both online and offline to trap you as it were into someone’s system or program? I say “trap you” because when you want to be there of your own free will you will…
Sales Training: Did You Diss Your Ideal Client?
I speak a lot about identifying your ideal target market; how to create that perfect profile that will enable you to attract and capture clients and customers you will love and who love you back. You know, these are the kind of clients and customers that you jump out of bed in the morning for,…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
List Building Secrets: 3 Easy Ways to Lose Your List Fast!
List building is big business; it is the goldmine and key to business success both online and offline. A profitable business needs a hot and buying list that grows and stays hot and buying. The care and feeding of your list is often a bit of a mysterious art. There are as many models for…
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
Why Southerners Tweet Best and How You Can Too
I am frequently asked about Twitter, how to Tweet, and how on earth I can possibly say anything relevant and meaningful in only 140 characters. I was raised by a mother who had a large vocabulary and spoke at least four languages fluently and was proficient in three others. She taught me a lot about…
5 Hot Places to Find and Capture Your Ideal Clients Online
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow…
Match Your Message to Your Market
5 Deadly Ways to Fail Fast and Publicly Picture this if you will. A high end furniture showroom holds a grand re-opening coming out of a reorganization and launches with a party for interior designers, builders, and developers in Atlanta. The majority (90%) of the attendees are women and gay men. This is only important…