Marketing & Sales
Smart Solutions: How Giving Your Best Away Gets You More
Every time I turned around this week, I was hit by another reminder of how important it is to ASK for what you need and want, both personally and professionally. And it isn’t just about ASKING that matters. It is also about how you create opportunities for people to say YES and give you what…
Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails
I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…
Networking Tips: 3 Wickedly Simple Ways to Red Carpet Ready Your Conversations
One of the toughest things about networking is knowing what to say. And I don’t mean the usual “blah, blah, blah” about your business. I mean being both interested and interesting so that you’ll be remembered beyond your tagline. (You do have a tagline, don’t you?)Â This is about being a good conversationalist. It means…
Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)
This is the true story of my friend and colleague, content marketing expert, Jeff Herring. And I’ve included a quick video about what I failed at when I was younger and how I have a gift for it now. Don’t miss this! Content Marketing is a great way to build your online business. The problem…
Profitable Content Creation – What to Do When You’re Running Out of Content Ideas (3 Big Tips)
Content creation is a great way to bring in more prospects and profits. And you do want more prospects and profits, right? The struggle for many content marketers, both new and experienced, is consistently coming up with ideas for creating content. I’ve noticed that many go through a few stages in their struggle to come…
Pull Back the Curtain: Does Your Market Know You are Human?
How NOT to be Human I know that the title sounds kind of silly, so let’s look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are “personalized” for you but in fact are incredibly impersonal. I am even getting these now through LinkedIn from…
How to Use The 7 Laws of CLIENT Attraction: Marketing Made Easy
There are 7 Laws of Client Attraction that when you adhere to them and play by them, you will find your business growing by leaps and bounds. On the other hand when you ignore any given one of them, your business will be diminished, your profits less and your passion for your business challenged. Use…
Marketing Strategies: How to Make Your Business Unforgettable
Have you ever noticed that you remember the beginning and the end but tend to forget the middle of something? It could be an event, a project, a relationship, a trip. The middle is the part that just sort of speeds by as we approach the end. This can be leveraged in your business. Start…
Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve…